My Work Process
Once you've decided to hire me,
I follow the process outlined below.
1. Agreement on brief. You define the outline of the project and what you want to achieve. We then agree on the budget and timetable for the project.
2. Research. Depending on the complexity of your project, I normally need to find out more information about:
- your target audience and their problems, desires, doubts, motivators etc
- your product/service and the benefits/results it provides
- your business and how it operates
- how you differentiate your product/service from the competition
- how your competitors are selling themselves
- how credibility for your marketing claims can be established eg. use of testimonials
- whether you offer any guarantee
- how the marketing material is to be used in practice
- what action you want readers to take after reading the copy.
I have
developed a checklist designed to extract essential
marketing information, which I use to ask
you questions about your products.
It's up to you how you want to provide responses to my questions. Some people like to be sent a list of questions so they can think their answers through and then email them back.
Others find it much easier to provide answers over the phone. Sometimes people prefer a combination of both methods.
I also have a look at any
existing written materials on your product.
3. Writing. Taking into account what you've specified in your brief and all the information I discover in my researches, I then produce a first draft
4. Customer review and editing. You provide your feedback on the first draft. I then edit the copy to take into account your comments and produce another draft.
If necessary, you give me further feedback to this draft and I edit the copy again to provide the finished product. Unless the project is very complex (and further rounds of edits have been agreed), I offer two rounds of edits within the agreed fee.
Next, you may want to learn something about
me, Francis Miller, and the business experience
I can bring to your writing projects.
Click here to learn more.
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