Services Offered

Brochures

Many brochures focus on what a business does rather than what's in it for the customer. There are some important guidelines for making brochures more effective. Are you using them?

Sales letters

Too often sales letters are written in a boring way. If you can make them more interesting, your prospects are more likely to read them and then buy.

Website copy

Websites can be a perfect marketing vehicle but only if the writing is crisp and clear, and your goals for the website are well thought through.

Information reports

Potential customers often need more information after reading your brochure or website before they're ready to take the next step. Information reports are perfect in providing this bridge.

Sales proposals

A good sales proposal can be the difference between making a sale and losing it. You need to use as many persuasive tools as possible to prove that you are going to be able to do the job well.

Articles

Articles in trade and consumer magazines can push your message in front of key buyers. However you have focus as much on providing useful information as on delivering your marketing message.

Case studies

Case studies are a much under-utilised tool for showing exactly what you do and for underlining the results you provide to your clients. Read more here.

Press releases

A successful press release can be a very effective way of getting your message across to a wide audience.

Development of your core marketing message

Your core marketing message (including your unique selling proposition and competitor differentiation) is the foundation on which your marketing materials are written. Many businesses need assistance in getting this right.